European Camping Group (ECG), a European leader in outdoor accommodation, has successfully completed the acquisition of Alannia, Spain’s largest operator of large-scale camping resorts. The deal enables ECG to expand into the Spanish market under the Alannia brand, adding a network of sites that offer nearly 10,000 accommodation units. Alannia’s resorts will join ECG’s portfolio, which spans 11 European countries and includes more than 450 destinations.

Alannia was founded in 1997 by Alicante-based Grupo Marjal, owned by the Fur and Gómez families. With the partnership of Corpfin Capital since 2018, the company experienced significant growth, quadrupling revenues and becoming the leading operator in the sector in Spain. Their investment in the development and expansion of the Alannia Resorts brand led to its shift into a modern, open-air hospitality proposition, offering an immersive, high-quality customer experience that has been recognised with a number of major national and European awards. The Alannia network has grown to five establishments, with three new resorts located on the Costa Dorada. 

Sébastien Manceau and Philippe de Trémiolles, CEO and CFO of ECG, respectively, said: “The acquisition of Alannia strengthens ECG’s presence in Spain and highlights our real commitment to the Spanish market. We look forward to developing an attractive pipeline of new resorts in collaboration with the Alannia management team.”

Fernando Garijo, CEO of Alannia, said: “The Alannia management team is very excited about this next chapter with ECG, with whom we share a common set of values and culture. I am confident that this partnership will enable Alannia to continue its successful growth journey, with the addition of ECG’s valuable experience and resources.”

Javier Fur, co-founder of Grupo Marjal, said: “Today’s announcement is a key milestone for Grupo Marjal and will support our continued growth across other business lines. Our strategy going forwards will focus on leveraging our expertise in high-potential business niches, with the aim of growing and reinforcing our organizational structure while continuing to drive innovation, job creation, and sustainable development for the benefit of all our stakeholders.”